Broadcasting Industry Key Figures
The following data—collected until 2012—provide a quick overview of the industry, recent developments, and emerging trends.
1. DTT Coverage
![](../img/summary/img1-min.gif)
2. Rise In DTT Receiving Equipment
![](../img/summary/img2-min.gif)
3. Single vs. Several TV Set(s) in the Home
In 2011, almost all French households (98.2%) had at least one TV set. Almost one in two had more than one
![](../img/summary/img3-min.gif)
4. Television Viewing Time per Person
In 2012, in France, on average, those over 4 years of age having a TV set, watched 3 hours and 50 minutes of television per day; namely, 3 minutes more than in 2011, and 18 minutes more than in 2010.
![](../img/summary/img4-min.gif)
5. Audience Share of TV Channels since 1995
As the audience shares of incumbent off-air channels declined since 1995, two successive major trends emerged:
- between 1995 and 2004: cable and satellite channels' audience shares increased by approximately 8 points;
- subsequently, the audience shares of the new free-to-air DTT channels (local channels not included) have risen rapidly, reaching 22% in 7 years, since their launch in 2005.
![](../img/summary/img5-min.gif)
6. Mainstream Media's Advertising Market Shares over Time
Between 2008 and 2012, television has confirmed its position as the preferred medium, ranking before the print media, which has experienced a significant loss; and radio, which has maintained its position.
![](../img/summary/img6-min.gif)
7. Gross Advertising Market Shares over Time by Television Channel Category
The advertising revenues of the new free-to-air DTT channels has grown rapidly since the launch of DTT in 2005 (6.7 increase between 2007 and 2012.)
In 2012, the growth in advertising expenditure (+4% compared to 2011) benefited the new DTT channels (+14%), and incumbent channels (+1%). However, between 2011 and 2012, gross advertising expenditure decreased by 2% on pay themed-channels.
![](../img/summary/img7-min.gif)
8. Radio Listening Time per Listener
At 2 hours and 58 minutes, from 2 hours and 50 minutes, the average daily radio listening time of those over 13 years of age increased 8 minutes, between end of 2011, and end of 2012.
![](../img/summary/img8-min.gif)
9. Aggregate Audience Shares of the Main National Radio Groups and of Groupement “Les Indés Radios” over the Last Three Years
![](../img/summary/img9-min.gif)
10. Catch-Up TV
![](../img/summary/img10-min.gif)
11. On-Demand TV
![](../img/summary/img11-min.gif)
12. Radio Podcasts
![](../img/summary/img12-min.gif)
13. Broadcasting on the Internet
![](../img/summary/img13-min.gif)
![up](../img/pagint/retour_ht.gif)
|