Broadcasting Industry Key Figures

The following data—collected until 2012—provide a quick overview of the industry, recent developments, and emerging trends.

1. DTT Coverage

2. Rise In DTT Receiving Equipment

3. Single vs. Several TV Set(s) in the Home

In 2011, almost all French households (98.2%) had at least one TV set. Almost one in two had more than one

4. Television Viewing Time per Person

In 2012, in France, on average, those over 4 years of age having a TV set, watched 3 hours and 50 minutes of television per day; namely, 3 minutes more than in 2011, and 18 minutes more than in 2010.

5. Audience Share of TV Channels since 1995

As the audience shares of incumbent off-air channels declined since 1995, two successive major trends emerged:

- between 1995 and 2004: cable and satellite channels' audience shares increased by approximately 8 points;
- subsequently, the audience shares of the new free-to-air DTT channels (local channels not included) have risen rapidly, reaching 22% in 7 years, since their launch in 2005.

6. Mainstream Media's Advertising Market Shares over Time

Between 2008 and 2012, television has confirmed its position as the preferred medium, ranking before the print media, which has experienced a significant loss; and radio, which has maintained its position.

7. Gross Advertising Market Shares over Time by Television Channel Category

The advertising revenues of the new free-to-air DTT channels has grown rapidly since the launch of DTT in 2005 (6.7 increase between 2007 and 2012.)

In 2012, the growth in advertising expenditure (+4% compared to 2011) benefited the new DTT channels (+14%), and incumbent channels (+1%). However, between 2011 and 2012, gross advertising expenditure decreased by 2% on pay themed-channels.

8. Radio Listening Time per Listener

At 2 hours and 58 minutes, from 2 hours and 50 minutes, the average daily radio listening time of those over 13 years of age increased 8 minutes, between end of 2011, and end of 2012.

9. Aggregate Audience Shares of the Main National Radio Groups and of Groupement “Les Indés Radios” over the Last Three Years

10. Catch-Up TV

11. On-Demand TV

12. Radio Podcasts

13. Broadcasting on the Internet