In 2011, almost all French households had at least one TV set (98.2%). Almost one in two had more than one.

In 2011, in France, on average, those over 4 years of age, with a TV set, watched 3 hours and 47 minutes of television per day; namely, 15 minutes more than in 2010.

Note: as from 1 January 2011, when computing a TV programme's audience, Médiamétrie includes viewings through personal recordings of the programme, or using time-shifting (not including catch-up TV), and watched within seven days of their broadcasting. This change in method accounts for the approximately 4-minute increase in viewing time between 2010 and 2011.

There were two successive major trends since 1995, as the audience shares of incumbent off-air channels declined:

• between 1995 and 2004: cable and satellite channels' audience shares increased by approximately 8 points;
• subsequently, from their 2005 launch onwards, the audience shares of new free-to-air DTT channels (local channels not included) rose rapidly, reaching 23.1% in just six years.

Between 2006 and 2011, television took first rank, before the press–which experienced a significant loss–, and radio. Internet continued to emerge as a major player.

The advertising revenue of new free-to-air DTT channels has grown rapidly since DTT's launch in 2005 (a six-fold increase between 2007 and 2011.)

In 2011, the growth in gross advertising expenditure (+7% compared with 2010) benefited new DTT channels (+29%), and cable and satellite themed-channels (+9%). However, between 2010 and 2011, gross advertising expenditure decreased 1% on incumbent channels.

At 2 hours and 50 minutes, from 2 hours and 55 minutes, the average daily radio listening time of those over 13 years of age decreased 5 minutes, between end of 2010, and end of 2011.

The aggregate audience shares of the various radio groups and groupement “Les Indés Radios” are calculated by adding the audience shares of their respective stations.

Note: groups included in this indicator own at least two national networks, with the exception of Nextradio TV, whose “BFM” station does not subscribe to the 126 000 Radio survey.

In December 2011, in mainland France (métropole), 16 million podcasts were downloaded.